Concepts and Ideas

Inspiration is a very fickle thing, lots of artists struggle with producing ideas and cultivating concepts. This can be a very daunting task when just starting a project. We learn about the many ways that artists can jumpstart the creative process. Research, Word webs, and Moodboards. Personally, I always find the first steps to be the hardest in starting a project, for my app design project, I utilized a word web and lots of research about my target demographics and who exactly my app was aimed towards. I also did lots of preliminary sketching to cultivate my concepts. Here are some of my processes for creating Graphic Art.

Layout and Arrangement

This piece is a typographical focused work, in a monochromatic color pallet. In order to create distinction, hierarchy, and contrast I only changed the weight and style of the text while adding one graphic shape element. I believe the graphic element that I added at the bottom of my page creates balanced with the title at the top. This piece was aligned in a 12 column grid with some elements spanning multiple columns.

Form & Shape

Form and shape are important aspects in any successful design, for my app design I try to utilize lots of negative space and positive space to give the elements and content on the page room to “breathe”. I did a lot of experimenting with scale, proximity, and contrast with the titles for each of my app pages. To help distinguish the pages from one another I change the positioning and color of the header text. I try to accomplish a very clear visual hierarchy and ground the pages to the top by having the text be a design aspect.

Using and Creating Imagery

This collage piece is called “Vice City Cats”, I was really inspired by 70s neon Vice City design and art. There are graphic elements in the background, and illustrated elements in the foreground with photographic elements that can be found in the Ferrari that the cats are posing against. All of these images were sourced online except for the cubes that are falling from the sky, those were created in Illustrator by me. A lot of Images were sourced online so there are various copyright implications for many of the sourced assets, I made this picture a long time ago so I don't exactly know or remember who owns what. For this reason, I don’t include it in any work featured in my portfolio.

Typography

My résumé is a typographically focused work and I have to constantly go back and edit it to reflect whatever my current style is at the time. In this piece I used sans serif fonts for my headers, serif fonts for my subheaders, and a slab serif for all of my body copy. All of the types on my résumé are left aligned within their respective columns. I use very regular tracking and leading except for the title in which I've adjusted the Leading to make it slightly tighter. All together the design is clean and minimalistic but still manages to be bold and graphic.

Color

Color and the absence of color have a large impact on all of my work. For this work specifically, I chose a very multi-chrome color palette, inspired by psychedelic artwork and various collage artwork. The Multi chrome nature of the color palette used in this piece really gives an uneasy or jarring feeling to the entire piece. This design leans more cool-toned and utilizes lots of tertiary hues, I used the dark shirt and colors to really help my focal point of the image stand out the most in the foreground.